SME – AI-Powered Creative Strategy, Design, and Measurement (AI)

TL;DR

SME – AI-Powered Creative Strategy, Design, and Measurement (AI): Reviewing and refining AI-drafted course content for a Coursera specialization with an accent on Meta ad creative, generative AI workflows, and performance measurement. Focus on ensuring factual accuracy, platform currency, and learner engagement for marketing professionals.

Location: Remote (Global / US Preferred)

Salary: $60.00/hour (US only)

Company

A global leader in learning and development that blends storytelling, AI, and VR to help organizations flourish.

What you will do

• Review program outlines for logical flow, structural completeness, and sequencing.
• Conduct deep-dive reviews of course scripts to establish and maintain standards for tone, depth, and accuracy.
• Test interactive components and logic triggers within the Coursera staging environment.
• Validate all content against source Meta webinars to eliminate hallucinations and factual errors.
• Verify Meta Ads Manager workflows and AI feature configurations to reflect current live UI.
• Record high-quality technical screencasts to complement written course materials.

Requirements

• Mid-to-senior level practitioner with 5+ years of experience in creative strategy, ad design, or performance creative.
• Hands-on expertise in developing and testing mobile-first ad creative for Meta campaigns.
• Current, active access to Meta Ads Manager, creative reporting dashboards, and generative AI tools.
• Must be able to work remotely, possess a strong internet connection, and be available for live alignment syncs.
• Ability to evaluate if content is properly scoped for entry-to-mid career marketing managers and designers.

Nice to have

• Meta Certified Creative Strategy Professional or Digital Marketing Associate credential.
• Hands-on access to native Meta AI creative tool environments.
• Proficiency in Adobe Creative Suite, Figma, or Canva.
• Experience with Meta Blueprint or Meta partner ecosystem.
• Familiarity with Google Drive and Airtable QA feedback tracking.

Culture & Benefits

• Remote-first, tight-knit community built on radical empathy and creative excellence.
• Opportunity to work with iconic global brands like Google, Adidas, and Hilton.
• Life-centered work environment focused on spreading good in the world.
• Flexible freelance collaboration within a global team.