SME – AI-Powered Meta Technology - Creative Strategy, Design and Measurement (AI)

Location: Remote, global; US preferred

Salary: $60/hour for US-based work

Company

hirify.global is a global learning and development company creating learning experiences with storytelling, AI, VR, and psychological insights for brands and nonprofits.

What you will do

• Review source webinars and AI-generated course outlines for logical flow, completeness, sequencing, and factual accuracy.
• Establish quality standards through a proof-of-concept course and review the remaining course scripts against those standards.
• Test interactive components, dialogues, logic triggers, and final uploads in the Coursera staging environment.
• Validate Meta Ads Manager setup workflows, mobile-first layouts, Meta AI features, and product claims against current platform behavior.
• Draft and refine instructional copy, review QA reports, and record technical screencasts when needed.
• Attend alignment calls with Coursera and Learning Design teams throughout the development cycle.

Requirements

• 5+ years of experience in creative strategy, ad design, performance creative, or digital campaign development.
• Current hands-on experience developing, testing, or directing mobile-first and AI-assisted creative for Meta campaigns.
• Direct knowledge of Facebook and Instagram ad creative best practices, mobile-first design, and AI-driven workflows.
• Active access to Meta Ads Manager, Meta creative reporting dashboards, a generative AI creative tool, and a portfolio or review environment.
• Ability to validate creative briefs, audience insights, KPIs, generative AI workflows, and structured creative testing approaches.
• English is the primary working language; application materials must be submitted in English.

Nice to have

• Meta Certified Creative Strategy Professional or Meta Certified Digital Marketing Associate credential.
• Hands-on access to native Meta AI creative tools.
• Experience with Adobe Creative Suite, Figma, Canva, GA4, Meta Blueprint, or the Meta partner ecosystem.
• Familiarity with Google Drive document workflows, Airtable, and Donobu QA tracking.

Culture & Benefits

• Remote-first work environment with collaborators worldwide.
• Freelance independent-contractor engagement.
• Estimated project work across a four-course specialization.
• Up to 80 hours allocated across the full program.
• Strong internet connection and availability for scheduled live alignment sessions are required.
• Collaboration uses Google Drive, Slack, Airtable, and related virtual tools.