Content Writer/Specialist (Crypto)

Location: Dubai, United Arab Emirates

Company

Binance operates in the crypto, blockchain, and fintech space.

What you will do

• Write and edit global communications pieces, long-form explainers, product content, campaign copy, CRM and lifecycle content, and video scripts.
• Develop narrative angles and connect content to key company messages, milestone stories, user stories, community stories, and KOL interviews.
• Repurpose and amplify content across channels while maintaining consistent tone, style, and accuracy.
• Support the use of AI tools in content operations, research, and reporting.
• Track content performance across traffic, engagement, and reach, helping develop the measurement framework.

Requirements

• Bachelor’s degree or higher in English, Journalism, Media, Communications, or a related field, or equivalent experience.
• Native or fluent English with excellent writing, editing, and proofreading skills.
• Proven content or editorial experience across multiple formats in an in-house, agency, publication, or newsroom setting.
• Versatility across long-form writing, product and campaign copy, and human-interest storytelling.
• Genuine interest in crypto, blockchain, and fintech, with practical experience using AI writing and research tools.
• Ability to work with performance dashboards, own work end-to-end, multitask, and meet tight or same-day deadlines.

Culture & Benefits

• Work with a distributed, mostly asynchronous team.
• Operate across shifting priorities with a high level of ownership and without close oversight.
• Collaborate on global communications, community content, and cross-channel content operations.