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Описание вакансии
Текст:
TL;DR
GCC Content Strategy Lead (Content Strategy and AI): Driving country-level content strategy for Canva’s local template and element library with an accent on cultural relevance, performance, and scalable production. Focus on optimizing discovery and editorial surfaces, activating local creators and partnerships, and using data and AI-supported workflows to improve engagement, activation, retention, and revenue impact.
Location: Dubai, United Arab Emirates
Company
Canva is a global design platform serving more than 250 million monthly active users across over 190 countries.
What you will do
- Own and execute GCC country content strategies for Canva’s templates and elements, driving relevance, scale, and business impact.
- Manage content quality, cultural relevance, health, production workflows, and performance across discovery, search, recommendations, and editorial surfaces.
- Use internal and external data, local feedback, and market trends to improve content strategy and user engagement.
- Partner with the MENAP Country Manager, Design Lead, SEO, Localisation, Creators, Product, Marketing, Social, PR, and regional teams.
- Build relationships with local creators and partners to grow the content ecosystem.
Requirements
- 3–5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles in high-growth content, media, marketplace, or global technology companies.
- Deep understanding of local content, trends, aesthetics, and user needs in the relevant market.
- Strong analytical, strategic, execution, stakeholder management, and production workflow skills.
- Experience working in fast-paced environments with ambiguity and change.
- Arabic language skills and relevant cultural knowledge are required.
- Ability to work effectively across different time zones.
Nice to have
- SEO experience.
- Experience with AI-supported workflows, creators, partnerships, localisation, or bespoke content production.
Culture & Benefits
- Exposure to strategy and operations in a high-growth technology company.
- Opportunity to work on AI-powered content innovations and international expansion.
- Professional development through Canva’s growth infrastructure and development programs.
- Hands-on work with a complex content ecosystem and cross-functional teams solving problems without established playbooks.
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