Senior Marketing Specialist (CRM)

TL;DR

Senior Marketing Specialist (CRM): Designing and optimizing multi-channel lifecycle marketing campaigns for a fintech platform with an accent on user engagement, retention, and data-driven personalization. Focus on building automated journeys, conducting A/B tests, and leveraging SQL and AI tools to maximize user LTV.

Location: Hybrid (Egypt)

Company

hirify.global is a leading fintech company in the GCC region providing split payment solutions for over 32,000 global brands.

What you will do

• Develop and execute multi-channel lifecycle campaigns across email, push, SMS, WhatsApp, and in-app messaging to drive retention and cross-selling.
• Design data-driven user journeys using behavioral triggers, user attributes, and predictive models.
• Optimize campaign KPIs (open, click-through, and conversion rates) through continuous A/B testing and iteration.
• Build precise audience segments and analyze user data using SQL queries.
• Collaborate with product and data teams to plan, schedule, and execute marketing campaigns.
• Integrate AI tools and stay current with marketing automation trends to elevate campaign performance.

Requirements

• 3+ years of proven experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with CRM tools such as Customer.io, Braze, MoEngage, or Salesforce.
• Strong working knowledge of HTML/CSS and email development best practices.
• Fluency in spoken and written English.
• Strong analytical skills and proficiency in SQL; Python knowledge is highly desirable.

Nice to have

• Proficiency in Arabic.
• Experience with "Vibe coding" and building tools using OpenAI, Replit, or Anthropic.

Culture & Benefits

• Opportunity to work at the highest rated and fastest growing fintech app in the GCC region.
• Collaboration with major global brands like Amazon, Noon, and IKEA.
• Hybrid work environment.
• Mission-driven culture focused on creating financial freedom for users.

Hiring process

• Application review and initial HR screening call.
• Technical interview.
• Final interview.