User Acquisition Manager (Chinese Market)

TL;DR

User Acquisition Manager (Chinese Market): Driving user acquisition initiatives for Hero Wars: Dominion Era with an accent on scaling campaigns across local Chinese platforms like Tencent and Baidu. Focus on optimizing performance metrics (CAC, ROI, LTV) and collaborating with cross-functional teams to expand the game's presence in the Chinese market.

Company

hirify.global (GDEV) is an international gaming company and public entity listed on NASDAQ, known for creating hit titles like Hero Wars.

What you will do

• Own the end-to-end user acquisition strategy for the Chinese market.
• Execute and scale advertising campaigns across local platforms including Tencent, Baidu, and 360.
• Test marketing hypotheses and optimize campaign performance to maximize growth.
• Analyze key performance metrics such as CAC, ROI, and LTV to inform strategic decisions.
• Collaborate closely with product, analytics, and creative teams to align UA efforts with game goals.

Requirements

• Fluent Chinese proficiency is required.
• Strong experience in user acquisition for gaming or digital products.
• Hands-on experience managing campaigns on local Chinese advertising platforms.
• Strong analytical mindset with the ability to work independently.
• Good proficiency in English or Russian.

Culture & Benefits

• Flexible work environment with options for office or remote work.
• Comprehensive medical care program or compensation including dental services.
• Generous paid vacation and sick leave policies.
• Support for sports activities like yoga, football, and volleyball in office locations.
• Access to online English language courses and professional development support.