Social Media & Growth Lead (DeFi)

Social Media & Growth Lead, DeFi

Part-Time/Company: Gyld Finance

Gyld Finance is building the tokenized fixed income layer for crypto: purchasing USD-denominated corporate bonds held in DTC-eligible custody and issuing them on-chain as yield-bearing tokens for institutional investors outside the US. Backed by Lightshift and GSR, the team combines institutional trading, structured finance, and smart contract engineering and is launching its first instrument in Q3 2026.

Responsibilities:

- Own Gyld’s social presence end to end: strategy, content calendar, writing, posting, and engagement across Twitter/X, LinkedIn, Telegram, and Farcaster
- Build Gyld’s reputation on tokenized fixed income and RWA yield through threads, market commentary, product explainers, and data-driven content
- Generate qualified inbound leads: vault curators, protocols, exchanges, funds, and institutional investors
- Engage authentically with founders, curators, researchers, and KOLs across the DeFi ecosystem
- Translate complex structuring and regulatory concepts into accurate, compelling, and compliant content with the founders
- Support ecosystem and BD initiatives: launch announcements, partner co-marketing, and community channels
- Report monthly on follower quality, engagement from target accounts, and inbound conversion

Requirements:

- Deep, demonstrable familiarity with the DeFi ecosystem and examples of accounts or content you have grown
- An existing network in crypto: founders, curators, researchers, KOLs, or ecosystem teams who know your name
- Working knowledge of RWA tokenization, tokenized treasuries/credit, DeFi vaults and curators, lending markets, leverage strategies, stablecoins, and major chains
- Excellent written English; able to write sharp, technical threads and institutional LinkedIn posts
- Self-directed and comfortable owning a function at an early-stage startup

Nice to have:

- Experience marketing an RWA, stablecoin, yield, or structured product protocol
- Familiarity with institutional or fixed income concepts: bonds, yield, credit, custody, settlement
- Experience running Telegram or Discord communities for a protocol or token
- Prior co-marketing with exchanges, vault curators, or DeFi integrations
- Basic analytics skills: social listening tools, engagement analytics, attribution of inbound leads

Stack:

Twitter/X, LinkedIn, Telegram, Farcaster, social analytics tools

Benefits:

- Part-time contract: initial 3 months (extendable to 6)
- Commitment ~15–20 hours per week, flexible scheduling
- Competitive monthly retainer ($3K–$6K), with the option of getting paid in digital currency
- Clear path to a full-time role with salary plus meaningful equity upon successful engagement
- Remote and flexible work, with the option to join key industry events
- Front-row seat at the intersection of institutional finance and DeFi and the chance to define a category

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