Creative Strategist (AI)

Company

hirify.global develops AI-powered language tutoring experiences that connect learning apps with automated generative AI avatars.

What you will do

• Own creative performance across web, web-to-app, and iOS and Android app campaigns on Meta, TikTok, Google, Apple Search Ads, AppLovin, and Snapchat.
• Analyze full-funnel metrics including hook rate, hold rate, CTR, CPM, CVR, CPA, and ROAS to guide creative decisions.
• Work with UA and media buying teams on testing structures, budgets, scaling, and creative iteration.
• Turn performance data, competitor advertising, and audience research into concepts, hypotheses, and creative briefs.
• Direct designers and UGC creators across static, AI video, and UGC formats while maintaining quality and brand consistency.
• Build prompt libraries, templates, batch pipelines, and automated processes to increase creative production speed.

Requirements

• At least 2 years of experience in creative strategy for paid acquisition, preferably as a creative manager or creative lead within a performance or UA team.
• Experience owning creative against CPA or ROAS targets and presenting campaigns with specific performance numbers.
• Strong knowledge of UA, media buying, account structure, testing frameworks, learning phases, creative fatigue, and budget allocation.
• Understanding of differences between web, web-to-app, and app-install campaigns; iOS and Android; and major paid acquisition channels.
• Comfortable using Meta Ads Manager and TikTok Ads Manager, with an understanding of ATT and iOS attribution.
• Hands-on knowledge of current AI video, image, voice, and agentic AI tools, including automation and scripting workflows.

Nice to have

• Scripting or automation experience with APIs, batch pipelines, or no-code tools.
• Experience in a subscription app or edtech.
• Film or production background.

Culture & Benefits

• Early-stage startup environment with a small team of approximately 50 people.
• Equity growth through stock options.
• 26 days of holiday plus bank holidays, totaling 34 days per year.
• Annual company off-sites.
• Health and wellness benefits through SafetyWing.
• AI productivity toolkit and an annual educational budget of up to $1,000.

Hiring process

• Applications must include at least two ads with the platform, spend, hook rate, CTR, and CPA; applications without performance numbers will not be reviewed.
• Feedback is provided throughout the interview process.