Senior Content Strategist (Fintech)

TL;DR

Senior Content Strategist (Fintech): Defining and executing content strategy for government partner channels with an accent on translating complex financial and policy topics into clear, compelling copy. Focus on managing editorial calendars, driving performance through KPIs, and creating high-impact assets across email, web, and thought leadership.

Location: Must be based in or able to commute to the New York City office for hybrid work.

Salary: $105,000–$120,000

Company

hirify.global is a financial technology company powering the savings economy, providing retirement, education, and healthcare savings solutions to over 350,000 businesses.

What you will do

• Own the content strategy for the government partner channel, managing planning and execution with autonomy.
• Develop deep expertise in government savings programs, policy, and regulations to inform content strategy.
• Create high-quality content including email campaigns, landing pages, white papers, and sales enablement materials.
• Manage the editorial calendar to ensure strategic alignment and timely delivery of communications.
• Define and track content KPIs to measure performance and optimize effectiveness.
• Collaborate with internal and external stakeholders to support broader business objectives.

Requirements

• 5+ years of experience in content strategy, content marketing, or copywriting.
• Proven experience in financial services, fintech, or government-related industries.
• Exceptional writing and editing skills with a portfolio demonstrating strategic thinking.
• Strong organizational and project management skills to handle multiple priorities.
• Proficiency with CMS platforms such as Hubspot or Sanity.
• Collaborative and entrepreneurial mindset with the ability to adapt to evolving priorities.

Nice to have

• Experience with SEO, AEO, and digital content optimization.
• Experience creating both thought leadership and technical product marketing content.
• Familiarity with writing for diverse audiences including government agencies, employers, and financial advisors.

Culture & Benefits

• Comprehensive health benefits and employee wellbeing programs.
• Hybrid work model with access to collaborative office spaces.
• Competitive 401(k) plan.
• Generous time off policies.
• Equity participation for new hires.

Hiring process

• 1-2 introductory conversations to discuss background and interests.
• Skills or experience-based assessment (e.g., portfolio review or deeper discussion).
• Virtual or in-person interview panel.
• Reference check with current/former manager and a peer.