Growth Marketer (EdTech)

TL;DR

Growth Marketer (EdTech): Driving smart, creative, and measurable lead generation campaigns for 8 international SaaS platforms with an accent on email automation and GTM strategies. Focus on designing lead magnets, optimizing HubSpot workflows, and executing growth hacking experiments to scale user acquisition.

Location: Hybrid (Amsterdam, Netherlands). The right to live and work in the Netherlands is required.

Salary: €3,500 - €4,500 per month

Company

A market leader in EdTech SaaS software that provides tools for schools, universities, and governments worldwide to enhance professional growth and learning.

What you will do

• Design, plan, and execute international lead generation campaigns.
• Coordinate trade shows, user days, and other physical customer events.
• Segment, automate, and optimize email marketing workflows via HubSpot.
• Conduct A/B testing and experimentation to report and re-optimize campaigns.
• Collaborate with Product teams to identify and translate marketing opportunities into actions.
• Work with Sales on highly personalized Go-To-Market (GTM) campaigns.

Requirements

• 1-3 years of marketing experience within a B2B SaaS environment.
• HBO-level education, preferably in marketing or communication.
• Proficiency with HubSpot, Clay, and Asana.
• Data-driven mindset with a passion for testing new tools and AI.
• Must have the right to live and work in the Netherlands.

Culture & Benefits

• Competitive compensation with a bonus scheme and pension.
• Hybrid work model (starting point is 50/50 home/office).
• 29 vacation days per year.
• International environment with over 15 nationalities.
• Mental and emotional well-being support via OpenUp.
• Regular company outings and social events.

Hiring process

• Brief introduction (online or in-office).
• First interview.
• Case study and presentation.