Analytics Implementation Consultant (GA4/GTM)

TL;DR

Analytics Implementation Consultant (GA4/GTM): Implementing and optimizing data analytics tracking across web and mobile platforms with an accent on GTM, GA4, and marketing platform integration. Focus on auditing implementations, managing event schemas, and ensuring data integrity for B2C campaigns.

Location: Remote (Europe)

Company

hirify.global is a remote-first company operating in the sports betting and gaming industry.

What you will do

• Lead the implementation and maintenance of GTM and GA4 across web, Android, and iOS platforms.
• Configure tracking for third-party marketing platforms to ensure accurate attribution and conversion measurement.
• Conduct comprehensive audits of analytics implementations to resolve discrepancies and inefficiencies.
• Partner with Marketing, Product, and Engineering teams to define tracking strategies and requirements.
• Manage and document tracking schemas for front-end and back-end events.
• Ensure data compliance with GDPR and CCPA standards.

Requirements

• Minimum 3 years of experience with GTM and GA4 across web and mobile platforms.
• Proficiency in HTML, CSS, and JavaScript.
• Experience implementing analytics tracking in a B2C environment.
• Strong analytical skills and experience with digital marketing tracking.
• Must be based in Europe.

Nice to have

• Experience in the sports betting or gaming (iGaming) industry.
• Experience with AppsFlyer, Adjust, Google Ads, Meta Ads, or TikTok Ads.
• Experience implementing Server-Side GTM for business-critical events.
• Google Analytics or Google Tag Manager certifications.

Culture & Benefits

• Remote-first work environment with flexible core hours (10am-3pm local time).
• Competitive salary and quarterly individual performance bonuses.
• 28 days of paid annual leave.
• Top-of-the-line equipment provided.
• Annual company retreats for internal networking opportunities.

Hiring process

• Aptitude test via Test Gorilla.
• Remote video screening with the Talent Acquisition Team.
• Remote video interview with Team Members.
• Final discussion with the hiring manager.