обновлено 7 дней назад
Programmatic Account Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Programmatic Account Manager (Programmatic Advertising): Managing full-cycle display and video campaigns for brand uplift, website traffic, and direct sales with an accent on campaign planning, optimization, testing, and client reporting. Focus on analyzing performance data, developing testing roadmaps, coordinating media partners, and maintaining operational and financial accuracy across managed and self-serve programmatic activity.
Location: London, United Kingdom; hybrid working with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.
What you will do
- Create Display and Video media plans aligned with client KPIs and manage campaigns through setup, delivery, optimization, and reporting.
- Manage managed-IO and self-serve programmatic activity, including testing plans, campaign execution, evaluation, and quality assurance.
- Present campaign performance to clients, analyze results, and provide recommendations for future activity.
- Build relationships with media owners, technology partners, suppliers, and internal stakeholders to support campaign delivery.
- Monitor and develop junior team members, including direct reports in Delhi, while supporting training and knowledge sharing.
- Maintain operational and financial accuracy across planning, buying, reconciliation, and reporting processes.
Requirements
- Experience or strong interest in programmatic activation, campaign excellence, and innovation.
- Ability to translate technical and complex topics for non-technical audiences and coach others.
- Experience managing, teaching, or developing more junior team members.
- Analytical mindset with the ability to work with large data sets and identify actionable insights.
- Ability to develop and execute testing roadmaps covering audiences, media, and creative.
- Strong written and verbal communication skills for working with clients, suppliers, and internal stakeholders.
Nice to have
- Experience trading programmatic self-serve campaigns in DV360, The Trade Desk, or Amazon.
- Experience working across diverse backgrounds, cultures, and countries.
Culture & Benefits
- Open and inclusive environment built on trust, respect, collaboration, and professional development.
- Access to and WPP networks, learning opportunities, employee resource groups, and in-office events.
- Medical, retirement, vision, and dental insurance.
- Paid time off, partner discounts, and employee mental health awareness days.
- Hybrid work model with flexibility and workplace accommodations discussed during the interview process.
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