Lifecycle & CRM Manager (Web3)

TL;DR

Lifecycle & CRM Manager (Web3): Leading user onboarding optimization, retention strategies, and growth initiatives for the LATAM market with an accent on data-driven segmentation and conversion funnel analysis. Focus on building comprehensive lifecycle management systems, implementing A/B testing, and driving repeat purchase frequency within a fast-paced crypto ecosystem.

Location: Must be based in Brazil (Sao Paulo)

Company

Binance is the world’s leading blockchain ecosystem and cryptocurrency exchange, dedicated to advancing the freedom of money through an inclusive financial platform.

What you will do

• Lead the optimization of new user onboarding and first-time transaction conversion rates.
• Build a comprehensive user lifecycle management system and segmentation framework.
• Develop membership programs, point systems, and gamification to increase repeat purchase frequency.
• Design referral and viral growth mechanisms to drive organic product growth.
• Execute A/B testing and data-driven strategies to optimize operational resource allocation.
• Collaborate across organizational units to ensure seamless execution of lifecycle marketing campaigns.

Requirements

• Must be based in Brazil.
• Over 7 years of experience in the internet industry.
• More than 3 years in senior user growth roles within transaction-based sectors like e-commerce or fintech.
• Proven track record of leading growth projects from zero to one.
• In-depth understanding of operational methodologies including A/B testing and funnel analysis.
• Strong proficiency in data-driven decision making and marketing automation tools.

Culture & Benefits

• Opportunity to shape the future of the global blockchain ecosystem.
• Collaboration with world-class talent in a flat, user-centric organization.
• Autonomy to tackle fast-paced, innovative projects.
• Results-driven environment with continuous learning opportunities.
• Competitive salary and comprehensive company benefits.
• Flexible work-from-home arrangements.