Digital Marketing Specialist (Consumer Electronics)

TL;DR

Digital Marketing Specialist (Marketing): Executing digital strategy across the Middle East & Africa by managing the digital ecosystem and delivering brand experiences across owned channels with an accent on content localization and CRM. Focus on optimizing consumer touchpoints, managing the HomeID application, and ensuring seamless English-to-Arabic localization.

Location: Based in Dubai, UAE (Hybrid)

Company

hirify.global is a global company specializing in home living products and operates world-class brands, including Philips domestic appliances.

What you will do

• Manage and optimize the regional digital ecosystem across website, CRM, app, and social media channels.
• Adapt and localize global digital campaigns to meet local market needs.
• Create, update, and maintain landing pages, Product Detail Pages (PDPs), and content calendars.
• Manage CRM content and launch new products across the website and HomeID app.
• Coordinate and ensure accurate English-to-Arabic localization across all digital assets.
• Collaborate with regional and global marketing teams to drive consumer engagement and business growth.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, content management, or digital communications.
• Fluency in both English and Arabic is mandatory.
• Hands-on experience with CMS, CRM, PIM, DAM, and digital analytics tools (e.g., GA4).
• Proven ability to adapt and localize global marketing assets for regional markets.
• Strong understanding of SEO and website optimization.

Culture & Benefits

• Competitive base salary with housing, transportation, and mobile allowances.
• Comprehensive medical and life insurance.
• Hybrid working model combining office and home work.
• Product discounts on hirify.global (Philips brand) products.
• Inclusive international culture with an additional day off for your birthday.