Performance Executive (Marketing)

TL;DR

Performance Executive (Marketing): Executing and optimizing performance media campaigns across search, social, and display channels with an accent on data-driven decision-making and campaign efficiency. Focus on analyzing performance metrics, managing keyword strategies, and delivering actionable insights to drive client revenue growth.

Location: Must be based in Dubai, UAE (Hybrid: 4 days per week in office)

Company

hirify.global is a global AI-driven media operating unit within WPP, focused on delivering creative personalization and transformational growth for leading brands.

What you will do

• Implement effective campaign strategies and optimization techniques to achieve client performance goals.
• Execute thorough Search Query Report (SQR) analysis and manage keyword bidding strategies.
• Develop and present comprehensive weekly performance reports with actionable recommendations.
• Analyze user engagement metrics to optimize ad creative, landing pages, and targeting parameters.
• Oversee finance reconciliation processes and ensure accurate budget management.
• Document key learnings and trends to inform future campaign strategies and best practices.

Requirements

• Must be based in Dubai, UAE.
• Bachelor's degree preferred, ideally in a STEM field.
• Proven experience in digital media, paid advertising, or media buying.
• Strong track record of managing successful paid search and social campaigns.
• Exceptional analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills with a meticulous approach to work.

Culture & Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off and mental health awareness days.
• Access to global WPP network for professional growth and learning.
• Collaborative office environment with frequent team events and celebrations.