Content Strategist (Fintech)

TL;DR

Content Strategist (Fintech): Developing holistic, cross-channel content strategies for web, app, and customer communications with an accent on product launches and new market expansion. Focus on mapping customer journeys, improving product adoption, and integrating AI search insights to drive business outcomes.

Location: Hybrid between working from the London office and remotely

Salary: £68,000 - £88,000

Company

A neobank on a mission to simplify traditional banking and make money work for everyone.

What you will do

• Develop product-specific content strategies for the website and other core customer communication channels.
• Lead content strategy for new market launches, shaping website experiences and information architecture.
• Partner with Product Marketing, Design, and Editorial teams to bring strategies to life.
• Map customer journeys, identify content gaps, and develop plans to address them.
• Create content guidelines, playbooks, and training resources for internal teams.
• Collaborate with SEO and AI search leads to integrate organic search insights into strategies.

Requirements

• Proven experience in content strategy and/or content marketing.
• Strong writing and editing skills for diverse target audiences.
• Confidence in leading user, audience, and market research to inform strategies.
• Ability to demonstrate the impact of evidence-based content strategies on business outcomes.
• Must be based in or able to work hybridly in London, UK.
• Ability to embed quickly into cross-functional teams and manage multiple product areas.

Nice to have

• Professional experience in financial services.

Culture & Benefits

• Flexible working hours and trust-based environment.
• £1,000 annual learning budget for books, training, and conferences.
• Full home office setup including Macbooks.
• Comprehensive benefits package.

Hiring process

• Recruiter call (30 minutes).
• Initial call with the Hiring Manager (30 minutes).
• Take-home task with a 5-day turnaround.
• Two role-specific and behavioural interviews (45 minutes each).