Product Marketing Manager (Music Apps)

TL;DR

Product Marketing Manager (Music Apps): Optimizing end-to-end web funnels and user lifecycles for a portfolio of music-related applications with an accent on CR2Pay and predicted LTV growth. Focus on designing data-driven A/B tests, managing no-code funnel infrastructure, and implementing personalized user journeys.

Location: Remote

Company

hirify.global (Radiotech) is a product company creating accessible and fun music applications with over 500 million downloads worldwide.

What you will do

• Own end-to-end funnel performance from initial visit and onboarding to checkout, app install, and email lifecycle.
• Drive and report on core KPIs, specifically CR2Pay and predicted LTV, using hypothesis-based A/B testing.
• Manage and optimize web funnel infrastructure across builders like Web2Wave and Funnel Lab.
• Develop and improve email marketing communications, including consent, win-back, and cancellation flows.
• Collaborate with creative producers on copy/visuals and UA teams to align funnels with acquisition channels.
• Maintain internal documentation regarding funnel logic, test history, and optimization checklists.

Requirements

• 2+ years of experience in Product Marketing, Growth, or CRO for subscription products or web funnels.
• Proven track record of increasing core metrics (CR2Pay, LTV, ARPU) through documented hypotheses.
• Hands-on experience with no-code funnel builders (e.g., Web2Wave, ClickFunnels, Unbounce).
• Strong proficiency in A/B testing methodology, statistical significance, and segmentation.
• Experience with analytics tools such as Amplitude, GA4, and AppsFlyer.
• Ability to use AI coding assistants (Claude, ChatGPT) to modify funnel code, scripts, or automations.

Culture & Benefits

• Remote work arrangement.
• Opportunity to work within a large product ecosystem with a global reach.
• Collaboration with international, cross-functional teams.
• Focus on data-driven growth and ethical monetization practices.