Senior BI Analyst (Web) (iGaming)

TL;DR

Senior BI Analyst (Web) (iGaming): Tracking, collecting, and analyzing web and marketing data to optimize user behavioral analytics with an accent on campaign strategies and funnel optimization. Focus on implementing complex tracking logic via GTM, building dbt models, and measuring end-to-end performance KPIs like ROI, CPA, and LTV.

Location: Worldwide (Remote)

Company

hirify.global is an award-winning international sports betting and gaming operator with over 23 years of experience, operating in over 120 countries.

What you will do

• Setup, monitor, and standardize digital tools including GTM, GA4, and Appsflyer across all GEOs.
• Write and maintain integration scripts for GTM and support the implementation of tracking logic.
• Query, validate, and analyze marketing and user behavioral data using BigQuery.
• Develop dashboards and data visualizations to report on website and campaign performance.
• Measure and report digital marketing KPIs such as ROI, CPA, and LTV.
• Evaluate the end-to-end customer experience across multiple channels and touchpoints.

Requirements

• Hands-on experience with BigQuery and analytical tools (GA4, GTM, Facebook Pixel, Appsflyer).
• Strong understanding of digital marketing KPIs (CPC, CPM, CTR, CPA, LTV).
• Proficiency in marketing tracking models, including attribution logic and postback flows.
• Ability to build and support dbt models for analytical reporting and data transformation.
• Experience in applying statistical models for data analysis.
• Proficiency in data visualization tools such as Tableau, Metabase, or Excel.

Nice to have

• Knowledge of SQL and Python.
• Certifications in Google Analytics or Google Ads.
• Experience with SEM, media buying, and influencer marketing.

Culture & Benefits

• Opportunity to work in a fast-paced, international environment within an award-winning company.
• Exposure to large-scale operations across 120+ countries.
• Focus on delivering high-quality betting and gaming experiences in a secure environment.