Creative Marketing Manager

TL;DR

Creative Marketing Manager: Owning the creative production cycle and developing marketing hypotheses with an accent on audience analysis, competitor insights, and data-driven creative evaluation. Focus on organizing creative teams, quality control, and launching creative tests to drive performance.

Location: Hybrid in Cyprus

Company

hirify.global is a leading developer of mobile games and entertainment apps.

What you will do

• Research target audience characteristics, interests, behaviors, and pain points related to creative marketing.
• Analyze competitors’ creatives and products in related niches to identify trends and patterns.
• Manage the full creative factory cycle, including task setting, designers’ work organization, quality control, and launching creative tests.
• Organize brainstorming sessions and generate marketing hypotheses with PMM and GM.
• Apply a data-driven approach to analyzing creative tests and developing rules for creative evaluation.

Requirements

• Creative marketing experience.
• Proven ability to work effectively with design teams.
• Strong research skills in audience analysis, competitor insights, and performance marketing channels.
• Structured approach and project management skills.
• Ability to present ideas and research clearly and effectively.
• Data-driven and analytical mindset.
• English level: B2 (Upper-intermediate)

Nice to have

• Copywriting experience.
• Proven experience finding and hiring creative designers.
• Basic Meta Ads Manager experience.