Retention Marketing Manager (iGaming)

TL;DR

Retention Marketing Manager (iGaming): Developing and executing retention strategies to improve customer engagement and reduce churn with an accent on multi-channel lifecycle campaigns and audience segmentation. Focus on optimizing key KPIs like LTV and ARPU through A/B testing and data-driven insights.

Location: Remote or on-site in Warsaw, Limassol, Kyiv, Almaty, or Yerevan

Company

hirify.global is a fast-growing business group in the iGaming sector with a multicultural team of top professionals.

What you will do

• Develop and execute retention strategies to improve customer engagement and reduce churn.
• Plan and manage multi-channel campaigns across the entire customer lifecycle.
• Segment audiences and personalize communications/promotions based on user behavior and data insights.
• Analyze campaign performance and run A/B tests to optimize key KPIs such as LTV, retention, and churn.
• Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.

Requirements

• 2+ years of experience in retention, CRM, or lifecycle marketing roles.
• Experience in segmentation, customer journey mapping, and lifecycle communication.
• Background in iGaming, fintech, e-commerce, SaaS, or mobile apps.
• Ability to calculate the economy of basic mechanics for bonuses, tournaments, and lotteries.
• Proficiency with analytics tools such as GA, Tableau, Power BI, or Google Data Studio.
• Strong English skills for writing and communicating briefs and tasks.

Nice to have

• Familiarity with leading game and slot providers and the iGaming product landscape.
• Deep understanding of casino player behavior and effective retention techniques.
• Awareness of major sports, teams, and athletes featured in betting lines.
• Experience collaborating with cross-functional teams (Product, CS, UA).

Culture & Benefits

• Flexible work arrangement: remote or on-site in modern offices.
• Paid vacations, sick leave, personal event days, and comprehensive health insurance.
• Modern corporate equipment (macOS or Windows) and educational compensation.
• Professional growth via regular internal training, mentoring rewards, and free English courses.
• In-house Travel Service and a referral bonus program.
• Active corporate culture with gamification, thematic clubs, and team-building events.