Назад
6 часов назад

Head of CRM (iGaming)

Формат работы
remote (Global)/hybrid
Тип работы
fulltime
Грейд
head
Английский
b2
Страна
Cyprus
Релокация
Cyprus
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Описание вакансии

𝑯𝒆𝒂𝒅 𝒐𝒇 𝑪𝑹𝑴 | 𝒊𝑮𝒂𝒎𝒊𝒏𝒈

This is not an operational CRM role. This is a core revenue-ownership position within a high-growth iGaming business.


2 established brands (Sportsbook + Casino)
Turnkey infrastructure (focus on growth, not platform development)
Tier-3 & Europe → Tier-1 expansion
Curaçao licensed
85+ professionals
Remote or relocation to Cyprus


𝐘𝐨𝐮 𝐰𝐢𝐥𝐥 𝐨𝐰𝐧

Full CRM & Retention strategy across both brands
CRM roadmap as a revenue planning system
Lifecycle ownership: onboarding, activation, monetization, VIP, retention, reactivation
Revenue levers: Retention, LTV, Reactivation, CRM revenue share
Behavioral segmentation and personalization systems
Experimentation framework (A/B testing as decision system)
CRM logic across Casino + Sportsbook economics
Cross-functional alignment with Product, BI, Marketing
Direct strategic partnership with CEO
Evolution of CRM from execution to ownership layer


𝐘𝐨𝐮𝐫 𝐭𝐞𝐚𝐦

CRM Team
Email Marketing Team
Support & Call Center Team
Project Manager
and more


𝐖𝐡𝐚𝐭 𝐰𝐞 𝐞𝐱𝐩𝐞𝐜𝐭

3+ years as Head/Lead of CRM in iGaming (Sportsbook & Casino is a must).
Proven experience building CRM strategy and owning Retention, LTV, Customer Value and CRM-driven Revenue.
Deep understanding of player economics, lifecycle management, cross-brand strategies, cross-sell mechanics and player migration between Sportsbook & Casino.
Strong analytical mindset with the ability to turn data and player behavior into business decisions and measurable revenue growth.
Experience leading cross-functional initiatives with Product, BI and Marketing, while building and developing high-performing CRM teams.
English - Upper-Intermediate (B2+) or higher.


𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐫𝐨𝐥𝐞 𝐠𝐢𝐯𝐞𝐬 𝐲𝐨𝐮

Direct influence on revenue architecture
Strategic partnership with CEO
Full autonomy over CRM system design
Exposure to Tier-1 expansion phase
High-trust, low-bureaucracy environment
Remote or Cyprus relocation
28 days vacation + 10 sick days
Annual Loyalty Bonus
Learning, conferences, performance reviews


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