SEO Lead (Organic Growth)

TL;DR

SEO Lead (Organic Growth): Defining and executing a global Organic (SEO, GEO & SMO) strategy to increase visibility across multimodal travel markets with an accent on CRO and agentic conversion via LLMs. Focus on managing cross-functional engineering squads, optimizing conversion rates through A/B testing, and improving organic performance globally.

Location: Hybrid in Paris, France (2 days per week at the office)

Company

World’s leading community-based travel app enabling millions to carpool or travel by bus across 21 countries.

What you will do

• Own and execute a comprehensive Organic strategy (SEO, GEO, and SMO) aligned with business goals.
• Lead a team of 2 SEO experts and prioritize the backlog for an engineering squad of 5 engineers.
• Drive CRO, SEO/GEO, and UX projects, including agentic conversion via external LLMs.
• Conduct technical audits and performance analysis for 6 main websites to resolve UX and quality issues.
• Lead an A/B testing program to maximize conversion rates.
• Collaborate with SEA, CRM, Product, and Tech teams to optimize the overall website strategy in France.

Requirements

• Deep expertise in Google algorithms, SEO best practices, and a track record of achieving measurable results.
• Experience optimizing for Gen AI visibility and Agentic Conversion.
• Strong knowledge of Web CRO techniques and technologies.
• Proven experience in team management and building cross-functional partnerships.
• Full working proficiency in English and French.
• Must be based in or able to work hybrid in Paris.

Nice to have

• Experience using a CMS and handling content strategies.

Culture & Benefits

• Hybrid working mode (2 days per week in the Paris office).
• Financial support for home office equipment and 50% transportation reimbursement.
• Enhanced maternity/paternity leave (4 additional weeks) and 50% healthcare coverage.
• Minimum 25 days holiday per year and local meal plan (Swile card).
• Free unlimited carpooling and bus rides.
• Growth opportunities via trainings, mentorship, and internal mobility.

Hiring process

• 45-minute introductory video call with Talent Acquisition.
• 30-minute deep dive with the Organic Marketing Manager.
• 30-minute case study presentation to a technical panel.
• 30-minute final vision fit call with the Growth VP.