Global Social Media Manager (iGaming)

TL;DR

Global Social Media Manager (iGaming): Developing and executing social media strategies across multiple brands and markets with an accent on brand awareness, community growth, and customer acquisition. Focus on creating engaging organic content for major sporting events and product launches, optimizing workflows with AI tools, and analyzing performance metrics to drive business impact.

Location: Hybrid (Cyprus)

Company

hirify.global is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence in emerging markets.

What you will do

• Develop and execute social media strategies to drive brand awareness and customer acquisition across multiple international markets.
• Plan and deliver organic content for product launches, campaigns, and major sporting events.
• Collaborate with CRM, Acquisition, Product, and Design teams to deliver integrated marketing campaigns.
• Manage and grow online communities while ensuring compliance with brand standards and responsible gaming principles.
• Monitor industry trends and competitor activity to identify new growth opportunities.
• Track and report on social media performance using analytics to continuously improve content effectiveness.

Requirements

• At least 3 years of social media marketing experience in iGaming, sports betting, gaming, or fintech.
• Proven track record of managing channels across multiple brands or international markets.
• Strong proficiency with Instagram, Facebook, X, Telegram, LinkedIn, YouTube, and TikTok.
• Experience with Meta Business Suite and Ads Manager for performance measurement.
• Experience using AI tools for content creation, automation, and workflow optimization.
• Fluency in English is required.

Nice to have

• Experience promoting online casino or sportsbook products.
• Fluency in Greek, French, or Portuguese.
• Familiarity with Buffer, Sprout Social, or Canva.

Culture & Benefits

• Hybrid work model with semi-flexible working hours.
• Annual discretionary performance bonus and annual salary reviews.
• Comprehensive medical insurance and Provident Fund.
• EUR 100 monthly lunch allowance plus extra for in-office days.
• 21 days of paid leave, plus birthday and marriage leave.
• Personalized learning and development programs and various employee perks.