Marketing Manager (iGaming)

TL;DR

Marketing Manager (iGaming/Traveltech): Developing and implementing a market entry strategy for BatTrip with an accent on brand positioning and creative communication. Focus on driving audience acquisition, analyzing market trends, and achieving measurable business results.

Location: Must be based in Armenia, Cyprus, Georgia, Kazakhstan, Malta, Poland, or Ukraine. Hybrid or Remote flexibility.

Company

hirify.global is a fast-growing group of companies operating in the iGaming and travel sectors with a multicultural professional team.

What you will do

• Develop and execute the market entry strategy and brand positioning for BatTrip.
• Define the brand's development strategy, key initiatives, and priority goals.
• Create unconventional marketing concepts and promotion mechanics to differentiate the brand from competitors.
• Implement new marketing ideas and test creative and performance tools to find growth points.
• Draft detailed marketing briefs and oversee campaign execution at all stages.
• Analyze market trends and competitor activity to transform insights into marketing solutions.

Requirements

• 3+ years of experience in marketing.
• Ability to independently develop and execute comprehensive marketing plans.
• Experience in developing UVPs, positioning, and key communication messages.
• Strong understanding of audience acquisition channels and data-driven decision-making.
• English proficiency: Intermediate (B1) or higher.
• Must be based in Armenia, Cyprus, Georgia, Kazakhstan, Malta, Poland, or Ukraine.

Nice to have

• Portfolio of marketing cases featuring creative concepts.
• Experience delivering integrated 360° marketing campaigns.
• Experience managing creative projects and collaborating with marketing agencies.
• Experience working with influencers and brand collaborations.
• Participation in professional exhibitions and conferences.

Culture & Benefits

• Collaborative environment with a multicultural team of top professionals.
• Flexible work format (remote or on-site) with modern offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.
• Corporate health insurance, paid vacation, sick leave, and personal days.
• Modern equipment based on macOS or Windows.
• L&D programs, internal training, compensation for external education, and free English courses.
• Diverse internal activities including gamification, corporate events, and themed clubs.