Team Lead SMM Community (iGaming)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Team Lead SMM Community (iGaming): Managing and scaling community presence across Telegram, Instagram, WhatsApp, and Discord with an accent on growth metrics, operational efficiency (SLA), and team leadership. Focus on developing cross-platform content strategies, implementing gamification mechanics, and optimizing community quality via BI analytics and AI tools.
Location: Must be based in Cyprus, Georgia, Kazakhstan, Poland, or Ukraine
Company
is a leading international company operating in the iGaming and betting industry.
What you will do
- Manage a remote team of 6+ local Community Managers, including task setting, synchronization, and mentoring.
- Develop and optimize content strategies and plans for Telegram, Instagram, WhatsApp, and Discord.
- Establish communication standards, including Tone of Voice, SLA, and response structures.
- Collaborate with SMM, Support, and Content teams to share user insights and triggers.
- Implement gamification mechanics, automation, and moderation tools to improve engagement.
- Prepare regular community quality reports and manage SLA metrics via CRM, Tableau, and custom AI bots.
Requirements
- Must be based in Cyprus, Georgia, Kazakhstan, Poland, or Ukraine.
- 2+ years of experience in the iGaming, Gambling, or Betting industry.
- 2+ years in a leadership role within Community or Social Media management.
- Experience managing remote teams of 6+ people.
- Proficiency with Telegram and Instagram metrics (DAU, MAU, ER, UGC).
- English proficiency: Upper-Intermediate (B2) or higher.
Nice to have
- Experience at the intersection of community and product/marketing management.
- Deep understanding of business metrics such as LTV, Churn Rate, and CPA.
- Experience integrating CRMs with chats and analytics for transparent communication tracking.
Culture & Benefits
- Generous time off: 24 days paid vacation, 10 sick days, and additional day-off/family days.
- Health and wellbeing: Corporate healthcare and consultations with a psychologist.
- Professional growth: Corporate learning and partial coverage for English language learning.
- Corporate environment: Gamified corporate platform, annual events, and holiday gifts.
- Employee support: Dedicated People Partner for teams and an in-house travel service.
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