Lifecycle Marketing Manager (AI)

TL;DR

Lifecycle Marketing Manager (AI): Building and scaling CRM infrastructure and lifecycle programs from the ground up to drive revenue and user retention for a massive global community with an accent on Braze instance overhaul and experimentation. Focus on designing complex user journeys, optimizing freemium-to-paid conversion, and leveraging AI to scale marketing operations.

Location: Must be based in New York, NY (Hybrid: in-office Tuesdays and Thursdays).

Salary: $122,000 – $163,000 (US-based).

Company

hirify.global is an AI-native social platform serving over 15 million monthly active users within the global LGBTQ+ community.

What you will do

• Build and execute always-on lifecycle programs covering onboarding, retention, monetization, and reactivation.
• Own the experimentation roadmap, including hypothesis generation, launch, and iteration to drive subscription revenue.
• Overhaul and maintain the Braze CRM infrastructure, ensuring clean architecture and documented user journeys.
• Partner cross-functionally with Product, Brand, Data, and Engineering on GTM strategies and feature launches.
• Develop scalable processes for request intake, prioritization, and quality assurance.

Requirements

• Must be based in or able to work from the New York office (Hybrid: Tuesdays and Thursdays).
• Proven experience in lifecycle marketing, specifically with subscription or freemium social/dating apps.
• Hands-on experience rebuilding or managing complex CRM infrastructure (Braze preferred).
• Strong analytical mindset with a focus on experimentation and data-driven decision-making.
• Ability to work in a fast-paced, high-ownership environment with an IC mindset.
• Active interest in integrating AI tools into marketing workflows.

Culture & Benefits

• Full premium coverage for health, dental, and vision insurance.
• Up to $300,000 in fertility and family-building support.
• 401(k) retirement plan with 6% match and immediate vesting.
• Flexible vacation policy plus two company-wide rest weeks per year.
• Monthly stipends for cell phone, internet, wellness, food, and commuting.
• Industry-leading gender-affirming care offerings.