SEO Content Lead (Igaming)

TL;DR

SEO Content Lead (Igaming): Driving performance for major North American sports betting and predictions markets assets by leading a team of content and SEO experts. Focus on defining keyword strategies, planning high-impact campaigns, and optimizing content performance to meet business objectives.

Location: Must be based in London, UK (Hybrid role with flexible work from home policy).

Company

hirify.global is a leading international sports media group focused on sports betting and igaming.

What you will do

• Lead and mentor a team of content and SEO specialists to drive asset performance.
• Define and execute comprehensive keyword and content strategies for the North American market.
• Plan and manage evergreen, timely, and event-focused content campaigns.
• Collaborate with internal stakeholders and manage relationships with external partners.
• Evaluate and optimize content performance across regional sites.
• Partner with the Head of Group Media Operations to launch new ventures.

Requirements

• Must be based in or able to work from the London office.
• At least three years of professional content production experience.
• Strong understanding of SEO fundamentals and content creation specifically for the betting industry.
• Proven experience in executing effective content strategies.
• Excellent organizational skills and attention to detail.
• Deep understanding of the sports betting audience.

Culture & Benefits

• Opportunity to work in a dynamic, welcoming, and highly international environment.
• High degree of ownership and responsibility over major media assets.
• Collaboration with leading news and sports media organizations.
• Flexible work-from-home policy integrated with office presence.
• Focus on professional growth within a market-leading team.