Content Writer (iGaming)

TL;DR

Content Writer (iGaming): Creating SEO-optimized content for sports betting and online casino websites with an accent on accuracy, UK market compliance, and first-hand user experience reviews. Focus on producing high-ranking articles, testing betting operators, and optimizing content for search engine visibility.

Location: Must be based in the UK to access and test UK-licensed betting operators.

Salary: £50–£80 per 1,000 words

Company

Global sports and betting media group building digital brands connecting sports fans and bettors across 30+ countries.

What you will do

• Write high-quality original articles covering sports betting, online casinos, bookmakers, and gambling-related topics.
• Create accounts with UK bookmakers and casinos to produce accurate, first-hand reviews based on actual testing.
• Apply SEO principles including keyword optimization, internal linking, and metadata.
• Collaborate with Content Managers, Editors, and SEO Specialists to enhance content quality.
• Ensure all content complies with editorial standards and UK gambling regulations.
• Update and optimize existing content to maintain relevance and search performance.

Requirements

• Native English speaker (UK) or exceptional written English for a UK audience.
• Must be based in the United Kingdom.
• Previous experience writing about sports betting, online casinos, or the iGaming industry.
• Strong understanding of SEO fundamentals and content optimization.
• Experience using WordPress or other CMS platforms.
• Ability to simplify complex gambling topics into engaging, reader-friendly content.

Nice to have

• Knowledge of SEO tools such as Ahrefs, SEMrush, or Surfer SEO.

Culture & Benefits

• Flexible remote working environment.
• Opportunity to work with an international team operating across 30+ markets.
• Collaboration with experienced SEO specialists and editors.
• Opportunities to develop expertise in AI-assisted content creation and digital publishing.
• Collaborative culture that encourages innovation and continuous learning.