Head Of Marketing (iGaming)

TL;DR

Head of Marketing (iGaming): Leading the overall marketing strategy and execution across the Spanish market for William Hill and 888 brands with an accent on customer acquisition, brand growth, and performance marketing. Focus on optimizing marketing efficiency, managing budgets, and enhancing the customer journey across digital channels.

Location: Hybrid (Spain)

Company

hirify.global is the parent company behind major betting and gaming brands including William Hill, 888, and Mr Green.

What you will do

• Define and execute the marketing strategy for the Spanish market across all brands and product verticals.
• Drive customer acquisition growth through performance marketing, digital campaigns, and social initiatives.
• Manage the Spanish marketing budget, ensuring strong ROI and efficient spend allocation.
• Lead the Spanish marketing team and coordinate with cross-functional global teams (Brand, CRM, BI, Product).
• Oversee external agency relationships, media plans, and campaign performance optimization.
• Monitor competitor activity and analyze business performance to implement corrective actions.

Requirements

• Location: Must be based in Spain (Hybrid setup).
• Languages: Native-level Spanish and fluent English (C1+).
• Minimum 5 years of experience in Digital, Brand, or Acquisition Marketing, preferably in iGaming.
• Proven leadership experience managing marketing teams and stakeholders.
• Deep understanding of online acquisition channels and customer lifecycle strategies.
• Strong analytical skills with proficiency in Google Analytics and performance dashboards.

Nice to have

• Experience within regulated iGaming or Sports Betting markets.
• Previous experience working in an agency environment.
• Knowledge of media planning and buying strategies.
• Familiarity with CRM, attribution, and customer segmentation tools.

Culture & Benefits

• Hybrid work model: Up to 80% work-from-home with 20% office time.
• Competitive salary and comprehensive healthcare benefits.
• Industry-leading maternity and paternity leave and support for caring responsibilities.
• Access to eLearning and mental health/financial education tools.
• Gym discounts and holiday entitlement.

Hiring process

• Initial application review (English CV required).
• Screening call.
• Interview stage.