Copywriter (Conversion-Focused Marketing)

TL;DR

Copywriter (Conversion-Focused Marketing): Developing high-converting messaging for landing pages, email campaigns, and paid advertising across diverse industries with an accent on direct-response principles and data-driven optimization. Focus on building effective sales funnels, improving conversion rates, and aligning creative copy with measurable business outcomes.

Location: Must be based in Colombia, Mexico, or Brazil

Salary: $1,300–$1,600

Company

hirify.global is a marketing-focused organization specializing in performance-driven campaigns and customer acquisition strategies.

What you will do

• Write and optimize high-converting landing pages, sales pages, and lead generation funnels.
• Develop lifecycle email marketing strategies including cold outreach, nurture sequences, and newsletters.
• Create performance-driven ad copy for Meta, Google, and LinkedIn.
• Collaborate with designers and marketers to align visual elements with messaging frameworks.
• Analyze campaign performance data to iterate on headlines, CTAs, and offers.
• Conduct audience research and competitor analysis to refine messaging strategies.

Requirements

• 3+ years of experience in copywriting or conversion-focused marketing.
• Strong portfolio showcasing landing pages and email campaigns.
• Excellent English communication and writing skills.
• Understanding of direct-response copywriting principles and conversion metrics.
• Ability to adapt tone across B2B and B2C industries.
• Must be based in Colombia, Mexico, or Brazil.

Nice to have

• Experience with HubSpot, Klaviyo, or GoHighLevel.
• Background in SaaS, E-commerce, or local service businesses.
• Familiarity with AI-assisted copywriting tools.
• Experience with A/B testing and CRO principles.

Culture & Benefits

• Work in a fast-paced, remote-first environment.
• Opportunity to work across multiple industries including healthcare, fitness, and ecommerce.
• Focus on data-driven decision making and measurable performance outcomes.