Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Defining and executing the go-to-market strategy for developer and enterprise audiences with an accent on positioning, messaging, and platform narrative. Focus on driving adoption through frequent launch cycles, conducting deep customer research, and partnering with sales to optimize pricing and packaging.

Location: Must be based in the US (Remote or hybrid in NYC, San Francisco, or Seattle).

Salary: $160,000 – $230,000

Company

Runway is an AI research company building tools to simulate the world by merging art and science.

What you will do

• Define and own positioning and messaging for developer and enterprise audiences.
• Develop and execute a comprehensive go-to-market strategy from scratch.
• Run frequent end-to-end product launch cycles.
• Conduct qualitative and quantitative research to shape product roadmap and sales enablement.
• Partner with sales and deployment teams on pricing, packaging, and pipeline-driving programs.
• Utilize AI tools to prototype landing pages and track competitive intelligence.

Requirements

• 5+ years of product marketing experience, including at least 2 years in B2B.
• Must be based in the US.
• Proven track record of successful product launches and messaging that improved sales results.
• Strong ability to translate technical concepts into compelling narratives.
• Experience as a cross-functional operator driving alignment on complex decisions.
• Strong writing skills and ability to maintain high standards for copy.

Nice to have

• Experience building multi-audience strategies.
• Background in marketing across both PLG/self-serve and sales-led motions.
• Experience in creative tooling or AI products.

Culture & Benefits

• Commitment to pay equity and competitive compensation.
• Inclusive environment focused on recruiting talent from diverse backgrounds.
• Opportunity to work on frontier AI technology.
• Collaborative team culture with a focus on ambitious, creative problem-solving.