Lead Marketing Analyst (Marketing)

TL;DR

Lead Marketing Analyst (SQL/Python): Analyzing traffic performance and building attribution models to drive growth with an accent on MTA, MMM, and lead scoring. Focus on leading a small analytics team, optimizing acquisition channels, and aligning data insights with business decisions.

Location: Remote or Belgrade office

Company

hirify.global is an international EdTech company providing coding education for children.

What you will do

• Analyze traffic performance across acquisition channels to surface optimization opportunities and growth drivers.
• Build and improve attribution models, lead scoring frameworks, and traffic quality assessments, including MTA and MMM.
• Measure creative effectiveness through performance analysis and A/B testing insights.
• Lead and mentor a small analytics team (2–3 people), setting priorities and managing development (PDPs).
• Partner with Performance, Product, and Growth teams to align analytics with business goals.

Requirements

• 3+ years of commercial experience in analytics with strong SQL skills (window functions, CTEs).
• 1+ year specifically in marketing analytics focusing on CAC, LTV, ROI, and conversion funnels.
• Basic Python proficiency for data cleaning, automation, and ad-hoc analysis.
• Experience with BI tools such as Tableau, Power BI, or Looker.
• Proven experience in people management, including conducting 1-on-1s and owning team development.

Nice to have

• Familiarity with Google Analytics or Yandex Metrika.
• Hands-on experience with Facebook Ads Manager or Google Ads.
• Professional background in EdTech or other web product companies.

Culture & Benefits

• Global collaboration within a diverse, international team.
• Competitive compensation package.
• Flexible work schedule to suit individual productivity.
• Continuous professional development and career advancement support.
• Choice between remote work or working from the Belgrade office.

Hiring process

• HR interview followed by a technical live-coding session.
• Interview with a marketing stakeholder and a cultural fit discussion.
• Recommendation gathering and final offer.