SEO Commercial Content Writer (Sports Media)

TL;DR

SEO Commercial Content Writer (Sports Media): Creating and optimizing high-quality commercial news content to drive customer acquisition and revenue with an accent on search intent and SERP visibility. Focus on winning Google Answer in One (AiO) boxes and Carousels through strategic keyword research and content lifecycle management.

Location: Must be based in the United States or Canada

Company

A global sports media group operating a portfolio of leading brands to make sports more exciting and accessible for fans worldwide.

What you will do

• Research, pitch, and write high-quality commercial content, including promo codes, deals, and brand-specific landing pages.
• Optimize existing content to maximize organic visibility, search rankings, and user engagement.
• Monitor and optimize for advanced SERP features, specifically Answer in One (AiO) boxes and Google Carousels.
• Drive business performance by focusing on New Depositing/Digital Customers (NDCs) and Net New Revenue (NNR).
• Maintain a consistent, high-quality editorial voice aligned with brand standards.

Requirements

• Proven experience in SEO writing, digital journalism, or affiliate commercial content creation.
• Expertise in using keyword research and SEO data to identify commercial intent and trends.
• Familiarity with tracking and optimizing for evolving Google SERP features.
• Analytical mindset with a focus on achieving performance and revenue goals.
• Native or bilingual proficiency in English.
• Must be legally authorized to work in the US or Canada.

Culture & Benefits

• Comprehensive health coverage including medical, dental, and vision insurance.
• Financial security through a 401(k) retirement plan with company matching.
• Flexible remote work environment with generous paid time off and national holidays.
• Supportive culture focused on continuous professional development in digital media.