Brand Manager (Cosmetics)

TL;DR

Brand Manager (Cosmetics): Developing and executing marketing strategies for luxury cosmetics and skincare brands in Thailand with an accent on commercial growth, brand desirability, and omni-channel excellence. Focus on managing end-to-end campaigns, P&L optimization, and trade marketing execution across department stores and e-commerce.

Location: Bangkok, Thailand (Hybrid: up to 50% remote)

Company

hirify.global is a global beauty company specializing in the development and marketing of luxury cosmetics and skincare brands.

What you will do

• Develop short- and long-term brand and launch plans to drive sell-out, sales productivity, and market share.
• Partner with Media and PR agencies to execute cohesive strategies that build brand desirability.
• Plan and execute BTL promotions and animations across department stores, Sephora, and e-commerce channels.
• Own and manage the A&CP budget and brand P&Ls to ensure profitability.
• Manage demand planning, forecasting, and inventory for new marketing initiatives and key franchises.
• Analyze sales data per SKU and store to provide strategic insights for local, regional, and global teams.

Requirements

• 5-7 years of marketing experience within the cosmetics industry specifically in the Thailand market.
• Proven track record in brand building and deep understanding of Thailand's omni-channel retail landscape.
• English: Excellent verbal and written communication skills required.
• Location: Must be based in Bangkok, Thailand.
• Strong analytical and organizational skills with high proficiency in MS Excel and PowerPoint.

Nice to have

• Experience with CRM and multi-brand management.

Culture & Benefits

• Diverse and international work environment with a team of passionate professionals.
• Omni-working policy providing the option to work remotely up to 50% of the month.
• Strong commitment to Diversity, Equity & Inclusion to ensure an open and inclusive workplace.