обновлено 9 дней назад
Head of Marketing (EdTech)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Head of Marketing (EdTech): Leading product marketing, digital acquisition, and RFP strategy for a high-growth education technology platform with an accent on hands-on execution and data-driven performance. Focus on scaling market narrative, optimizing funnel metrics, and driving revenue growth in the B2G sector.
Location: Must be based in the United States
Company
is a series B stage startup solving mission-critical problems in college and career readiness for millions of students and families across the US.
What you will do
- Own the market narrative, competitive positioning, and sales enablement strategies.
- Manage digital and performance marketing campaigns, including asset creation and conversion optimization.
- Lead RFP response strategy and personally contribute to proposal writing and refinement.
- Oversee event strategy, logistics, and lead generation analysis.
- Translate policy trends and state mandates into actionable market positioning.
- Drive funnel metrics and be personally accountable for CAC and win rates.
Requirements
- 5+ years of experience in marketing leadership, ideally within EdTech or enterprise SaaS.
- Proven experience selling complex technology solutions to government entities.
- Strong commercial acumen with a focus on product and digital marketing.
- Analytical mindset with a track record of moving specific metrics.
- Hands-on execution style; must be willing to work in the weeds when necessary.
- Must have authorization to work in the United States.
Culture & Benefits
- 100% health care coverage for employees.
- 401K with company matching.
- Dental and vision insurance.
- Parental leave and remote work stipend.
- Subsidized gym membership and annual team offsite.
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