Senior Tracking Specialist (MarTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Senior Tracking Specialist (MarTech): Owning and maintaining the end-to-end tracking infrastructure and server-side pipelines for a D2C brand portfolio with an accent on measurement integrity and CAPI integrations. Focus on designing GTM architecture, optimizing event deduplication, and ensuring accurate attribution across multiple ad platforms.
Location: Hybrid (Vilnius: 4 days onsite, 1 flexible day remote; hubs also available in Klaipėda and Riga)
Salary: 4000-5500 EUR/month (Gross)
Company
is an operational force that builds the systems, teams, and infrastructure necessary to scale D2C ventures in the health, wellness, beauty, and travel industries.
What you will do
- Own and maintain end-to-end tracking infrastructure, including GTM, dataLayer architecture, and server-side tracking.
- Manage and optimize integrations for Meta, Google, and TikTok, focusing on CAPI, pixel deployment, and event mapping.
- Define and enforce tracking standards, event naming conventions, and QA implementation best practices.
- Monitor tracking health to proactively resolve attribution gaps, platform discrepancies, and tracking failures.
- Lead the technical onboarding and validation of new marketing platforms.
- Conduct regular tracking audits and maintain comprehensive technical documentation and runbooks.
Requirements
- 2+ years of experience in a dedicated tracking, measurement, or MarTech role.
- Deep hands-on expertise with GTM containers and Meta Pixel + Conversions API.
- Ability to read and write JavaScript for custom tag and trigger logic.
- Experience with CDPs or server-side tag management platforms such as Stape, Elevar, Tealium, or Segment.
- Proficiency in SQL or BigQuery for cross-referencing platform data with warehouse data.
- Prior experience working within high-volume D2C or e-commerce environments.
Culture & Benefits
- Health insurance (after probation), on-site physiotherapist, office gym, and fitness classes.
- Annual personal/team growth budget of €1100 for coaching, conferences, and courses.
- Hybrid work model with the freedom to work from anywhere in the world for 2 months per year.
- Pet-friendly office featuring free breakfasts, hot lunches, and stocked snacks.
- Extra 7 days off annually, including 3 days for weddings.
- Public transport card for Vilnius and access to Perks.lt.
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