In-App Video Producer (Content Strategy)

TL;DR

In-App Video Producer (Content Strategy): Driving the creative strategy and end-to-end production of video and motion content for core user segments with an accent on Perimenopause Mode. Focus on translating user insights into personalized content systems, collaborating with product and engineering teams to enhance user engagement, and optimizing creative performance through data-driven iteration.

Location: Hybrid model, 3 days per week in the London office

Company

hirify.global is the world’s leading female health app, reaching over 80 million monthly users with an AI-powered, privacy-first, and clinically backed digital health platform.

What you will do

• Develop and evolve the creative vision and content strategy for specific user segments like Perimenopause Mode.
• Translate user needs, behaviors, and emotional drivers into actionable content directions.
• Lead the end-to-end production process for high-quality video and motion content, managing internal and external teams.
• Collaborate with product managers and engineers to define content logic, relevance algorithms, and personalization systems.
• Analyze performance data and user feedback to continuously refine creative strategy and content direction.
• Partner with medical, science, and legal teams to ensure all content is accurate, credible, and brand-aligned.

Requirements

• 4+ years of experience in creative production, content strategy, or digital media.
• Proven track record of producing video, motion, or digital content at scale.
• Strong storytelling skills with the ability to translate complex user insights into effective content strategies.
• Experience writing creative briefs and scripts for video formats.
• Comfortable working with data, performance metrics, and experimentation frameworks.
• Must be able to work in a hybrid model with 3 days per week in the London office.

Nice to have

• Experience in health, wellness, or femtech industries.
• Experience with algorithm-driven or personalized content systems.
• Familiarity with UA (User Acquisition) performance creatives and testing frameworks.

Culture & Benefits

• Competitive salary with annual reviews and performance incentive scheme.
• Comprehensive health and wellbeing perks, including female health leave and enhanced parental leave.
• 5-week fully paid sabbatical after 5 years of service.
• Support for professional growth through learning budgets and world-changing projects.
• Collaborative, mission-led environment that values craft, purpose, and ownership.