Senior Copywriter (Bilingual)

TL;DR

Senior Copywriter (Bilingual): Developing and crafting creative campaign concepts in both English and Spanish with an accent on cultural nuance and native-level storytelling. Focus on building integrated brand experiences across digital, social, and broadcast platforms while collaborating with cross-functional teams to drive business results.

Location: Must be based in Miami, FL; hybrid role requiring four days a week in the office.

Salary: $60,000 – $140,000 USD

Company

A leading global creative agency combining brand experience, customer experience, and commerce to drive growth for blue-chip clients.

What you will do

• Develop compelling campaign ideas and concepts across multiple channels.
• Write and adapt copy in both English and Spanish while maintaining brand voice.
• Partner with art directors to develop integrated ideas from concept to execution.
• Craft copy for digital, social, experiential, print, and broadcast platforms.
• Present creative work internally and to clients with clarity.
• Mentor junior writers and contribute to new business pitches.

Requirements

• 6+ years of experience in an advertising agency or creative environment.
• Fully bilingual in English and Spanish with exceptional writing skills in both.
• Strong portfolio demonstrating conceptual thinking and integrated campaign development.
• Proven ability to create original ideas rather than adapting existing work.
• Excellent communication and presentation skills.
• Ability to manage multiple assignments in a fast-paced environment.

Nice to have

• Experience developing work for multicultural or Hispanic audiences.
• Experience working on national or global brands.
• Knowledge of video production and emerging digital platforms.
• Award-winning work or demonstrated commitment to creative excellence.

Culture & Benefits

• Competitive benefits package provided by WPP.
• Hybrid work environment fostering collaboration and connection.
• Opportunity to work with world-class blue-chip client partners.
• Commitment to an inclusive culture of respect and belonging.