API Product Marketing (AI)

TL;DR

API Product Marketing (AI): Driving adoption and distribution of hirify.global's API surfaces, including MCP and CLI, within the developer ecosystem with an accent on usage-led growth and technical content creation. Focus on optimizing the headless activation funnel, building developer-facing artifacts, and shaping the product roadmap based on ecosystem intelligence.

Location: Hybrid in Austin

Company

hirify.global is a global AI product and research company focused on building secure, intelligent solutions to complex business problems.

What you will do

• Drive discoverability and adoption of hirify.global's MCP and CLI across AI ecosystems, package registries (npm, pip, Homebrew), and developer toolchains.
• Own and instrument the headless activation funnel from installation to paid usage, optimizing conversion and removing friction.
• Create high-impact technical artifacts, including prompt libraries, agent templates, and implementation guides for agentic builders.
• Develop and publish practitioner-focused content across GitHub, Discord, LinkedIn, and developer newsletters.
• Build relationships with creator-developers and amplify community showcases and workflow breakdowns.
• Gather signals from MCP communities and GitHub to provide actionable input for the product roadmap.

Requirements

• Significant hands-on experience building with AI agents, copilots, or developer tool ecosystems.
• Proven ability to create technical content and documentation that developers trust and use.
• Strong understanding of APIs, integrations, automation, and developer workflows.
• Ability to work cross-functionally with Product, Engineering, and Partnership teams.
• Excellent written and verbal communication skills.
• Must be based in or be able to work hybridly in Austin.

Nice to have

• Experience with MCP, Copilot plugins, Claude tools, or ChatGPT integrations.
• Familiarity with localization and language AI solutions.
• Existing presence within developer communities or technical creator networks.
• Background in developer advocacy, product marketing, or DevRel at API/SaaS companies.

Culture & Benefits

• Hybrid work schedule with flexible hours and a trust-based productivity culture.
• Ownership mindset through Virtual Shares linking individual contribution to company growth.
• 30 days of annual leave and access to mental health resources.
• Monthly "Hack Fridays" to pursue passionate projects and collaborate across teams.
• Regular in-person team events and a diverse community of 90+ nationalities.
• Competitive, location-tailored benefits package.