4 часа назад
Campaign Manager (Fintech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Manager (Fintech): Develop and scal digital acquisition campaigns to attract and onboard new customers with an accent on ROI, funnel efficiency, and data-driven strategy. Focus on full-funnel optimization, manag multi-channel budgets, and coordinat E2E execution across media and product teams.
Location: Hybrid (Bucharest, Romania)
Company
is a global financial institution provid universal bank services to millions of customers across retail, SME, and corporate segments.
What you will do
- Translate annual KPIs into actionable campaign plans and detailed annual/quarterly roadmaps.
- Build comprehensive business cases focus on volumes, CVR, cost, and ROI payback.
- Own budget allocation and define pric logic and incentive offers across various channels.
- Lead end-to-end campaign implementation across Meta, Google, Display, and Affiliates.
- Optimize full-funnel performance, identify drop-offs from impressions to acquisition.
- Analyze data via Adobe Analytics and Firebase to derive actionable growth insights.
Requirements
- Strong experience in campaign management, digital market, or acquisition roles.
- Deep understand of digital market channels includ Meta, Google, and Display.
- Proven ability to build business cases and calculate CPA, ROI, and payback periods.
- Proficiency with performance track tools such as Adobe Analytics or Firebase.
- Strong stakeholder management and cross-functional coordination skills.
- Must be based in Romania to support the hybrid work model.
Culture & Benefits
- Hybrid work model with baked-in flexibility.
- Monthly flexible benefit budget for personal use.
- Extra paid vacation days based on total professional work experience.
- Continuous learn via Learn Centre, Udemy, and professional certifications.
- Internal mobility opportunities, includ international assignments across worldwide.
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