Campaign Manager (Acquisition)

Location: Hybrid working model at Expo Business Park, ING Bank Romania

Company

ING Bank Romania is a universal bank serving more than 1.9 million retail, SME, mid-corporate, and wholesale banking customers, with technology and innovation at the core of its products.

What you will do

• Translate annual acquisition KPIs into campaign strategies, business cases, and structured quarterly and monthly roadmaps.
• Define campaign objectives, audiences, value propositions, channel mixes, pricing logic, and commercial offers.
• Own campaign budgets, monitor spend and performance, and optimize toward acquisition volume, CPA, profitability, payback, and ROI.
• Lead end-to-end campaign execution across Meta, Google, display, affiliates, and other channels while coordinating media, creative, product, analytics, legal, compliance, and external agencies.
• Track the full funnel from impressions and clicks through conversion and acquisition, identifying drop-offs and scaling successful campaigns.
• Use Adobe Analytics, Firebase, MMPs, and dashboards to turn performance insights into clear actions and recommendations.

Requirements

• Strong experience in campaign management, digital marketing, or customer acquisition, with a track record of delivering growth at scale.
• Deep understanding of digital marketing channels and end-to-end campaign planning, execution, and optimization.
• Experience building business cases and calculating CPA, ROI, payback periods, pricing scenarios, volume, cost, and profitability.
• Strong analytical, planning, prioritization, stakeholder management, and cross-functional coordination skills.
• Experience with performance tracking tools such as Adobe Analytics and Firebase, with the ability to derive actionable insights from data.

Culture & Benefits

• Hybrid working model with flexibility.
• Collaborative, inclusive, and performance-focused environment with modern office spaces.
• Monthly flexible benefit budget and extra paid vacation days based on total work experience.
• Continuous learning through the ING Learning Centre, Udemy, Bookster, training, and certifications.
• Internal mobility across ING worldwide, including short- and long-term international assignments, plus opportunities to contribute to sustainability and CSR initiatives.

Hiring process

• Submit the application through ING's official Workday recruitment platform.
• Applications should come only through official ING platforms and verified @ing.com or @myworkday.com email addresses.