Content Strategist (Digital)

TL;DR

Content Strategist (Digital): Developing and executing comprehensive digital content strategies to drive engagement and user experience with an accent on SEO-optimized copywriting and data-driven performance analysis. Focus on crafting compelling, conversion-focused messaging across multiple platforms while collaborating with cross-functional design and marketing teams.

Location: Hybrid role with presence required in London, UK or Philadelphia, PA, USA.

Salary: $48,900 – $81,500 (US-based range).

Company

A global leader in information and analytics, providing quality data and technology solutions to advance science, research, and healthcare outcomes.

What you will do

• Write persuasive, SEO-optimized copy for websites, landing pages, and email campaigns.
• Define and maintain a consistent brand voice across all digital touchpoints.
• Conduct keyword research and competitor analysis to inform content strategy.
• Partner with design, SEO, and marketing teams to deliver integrated campaigns.
• Monitor content performance using analytics tools and iterate based on data insights.
• Conduct A/B testing to refine messaging and improve conversion rates.

Requirements

• 3+ years of experience in web copywriting within a digital agency or marketing team.
• Proficiency in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Ahrefs), and Google Analytics.
• Strong portfolio demonstrating versatility across formats and industries.
• Experience in e-commerce, tech, or B2B sectors.
• Bachelor’s degree in English, Marketing, Communications, or a related field.

Nice to have

• Certifications in SEO, content marketing, or digital strategy.
• Familiarity with AI tools for content creation and optimization.
• Multilingual proficiency for global initiatives.
• Published thought leadership or conference participation.

Culture & Benefits

• Hybrid working model with flexible daily hours.
• Generous holiday allowance with the option to buy additional days.
• Private medical benefits, health screening, and eye care vouchers.
• Competitive contributory pension scheme and life assurance.
• Extensive learning and development resources with tuition reimbursement.
• Supportive wellbeing programs and family leave policies.