Growth Marketing Lead (Web3)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Growth Marketing Lead (Web3/DeFi): Driving partner success and ecosystem expansion for tokenized real-world assets with an accent on asset adoption growth and data-driven joint campaigns. Focus on scaling the footprint across new partners, optimizing ROI through onchain data analysis, and aligning growth narratives with emerging DeFi trends.
Location: Remote (Must be based in the US)
Company
provides institutional-grade, blockchain-enabled investment products and services, specializing in the tokenization of real-world assets.
What you will do
- Oversee asset adoption across new partners, chains, and regions to identify expansion opportunities.
- Design and execute joint campaigns, owning strategy, creative direction, and post-campaign analysis.
- Evaluate partner performance using onchain data and KPIs to optimize ROI.
- Collaborate on placements and creative assets to maximize discoverability and brand visibility.
- Monitor emerging RWA and DeFi trends to identify new partnerships and storytelling opportunities.
- Coordinate with product, legal, operations, and design teams to ensure compliant and on-brand campaigns.
Requirements
- Proven experience in growth and marketing within crypto, fintech, or DeFi.
- Must be based in the US.
- Strong client-facing communication skills to explain complex tokenized asset concepts simply.
- Solid understanding of onchain data, KPIs, and performance analytics.
- Ability to navigate regulatory and compliance considerations, such as Reg S boundaries and geo-fencing.
- Familiarity with blockchain ecosystems, tokenized assets, or RWA products.
Culture & Benefits
- Competitive compensation including salary, future token rights, and/or equity.
- Full benefits package including medical, vision, and dental insurance.
- Flexible vacation policy (PTO).
- Remote-first environment working with an elite team from firms like Goldman Sachs, Blackrock, and Google.
- Backed by top-tier investors including Founders Fund, Coinbase Ventures, and Pantera Capital.
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