Product Manager (Product-Led Growth)

TL;DR

Product Manager (Product-Led Growth): Owning and scaling the self-serve user experience with an accent on driving activation, conversion, and expansion within the PLG funnel. Focus on designing growth experiments, optimizing the end-to-end user journey, and collaborating cross-functionally to turn product adoption into a scalable revenue driver.

Company

hirify.global is a global leader in the video technology market, powering live, on-demand, and real-time video experiences for over 1000 organizations worldwide.

What you will do

• Own and optimize the activation funnel to improve time-to-value and conversion rates.
• Design and execute A/B tests and growth initiatives to enhance user engagement and retention.
• Identify and develop new self-serve entry points and packaging opportunities to expand the PLG offering.
• Partner with Marketing and Growth teams to align acquisition strategies with onboarding experiences.
• Collaborate with Engineering to build scalable infrastructure and integrate third-party tools.
• Analyze behavioral data to identify friction points and drive data-informed product decisions.

Requirements

• At least 3 years of Product Management experience in a B2B SaaS environment.
• Proven expertise in Product-Led Growth (PLG) strategies.
• Strong analytical mindset with hands-on experience using data to drive product decisions.
• Ability to design and execute experiments with clear hypotheses and measurable outcomes.
• Technical fluency to work effectively with engineering teams on integrations and systems.
• Strong cross-functional collaboration and communication skills.

Nice to have

• Experience with subscription, billing, or payment systems.
• Familiarity with PLG and analytics tools like Amplitude, Mixpanel, or Segment.
• Background in media, video, or complex platform products.

Culture & Benefits

• Hybrid and flexible work environment.
• Extended private health insurance, including mental health coverage.
• Access to personal and professional development programs.
• Occasional cross-company long weekends.