Marketing Director (FMCG)

TL;DR

Marketing Director (FMCG/Media): Leading the brand and media business in Taiwan to increase product consumption and hirify.global TV viewership with an accent on strategic brand priorities and local consumer insights. Focus on expanding the user base, executing high-impact sports and culture programs, and driving digital engagement.

Location: Taipei, Taiwan

Company

hirify.global is a global energy drink brand and media house known for its innovation in sports and culture marketing.

What you will do

• Develop and execute the annual country marketing plan and business strategy for both product sales and media growth.
• Launch and scale the hirify.global TV business, overseeing content creation, commercialization, and distribution.
• Lead the wings team and student brand manager programs to drive product trial and brand loyalty among young consumers.
• Oversee sports and culture programs to position the brand as an authentic player in local scenes.
• Manage the marketing budget and lead the hiring, training, and performance evaluation of the marketing team.
• Drive innovative digital and social media initiatives to expand reach and increase consumer engagement.

Requirements

• Minimum 10 years of marketing experience, with at least 4 years in a managerial position.
• Fluent in Mandarin and English.
• Must be based in Taipei, Taiwan.
• University degree or equivalent commercial education and experience.
• Strong track record in strategic leadership, budget management, and team development.
• Expertise in FMCG, sports marketing, or the media/digital business.

Culture & Benefits

• Opportunity to work with one of the world's most recognized and innovative youth brands.
• Entrepreneurial work environment that encourages creativity and ownership.
• Dynamic role involving 20-30% travel.
• Focus on a unique high-performance culture and professional growth within a global organization.