Senior Content Marketing Manager (SaaS)

TL;DR

Senior Content Marketing Manager (SaaS): Developing and executing content strategies for demand generation campaigns in the EMEA region with an accent on B2B and B2C customer acquisition. Focus on creating high-impact content, measuring funnel effectiveness, and collaborating with cross-functional teams to drive thought leadership and product growth.

Location: Must be based in or able to work from Barcelona, Spain (Hybrid)

Company

hirify.global provides a leading Revenue Management System for short-term rental property managers, helping them optimize revenue through advanced technology and AI.

What you will do

• Research, ideate, and create content for demand generation campaigns across EMEA.
• Implement and measure content strategy based on customer needs, market trends, and product functionality.
• Partner with Digital Marketing, Events, Product, and Sales teams to orchestrate multi-channel programs.
• Manage design processes and localization for all marketing collateral.
• Analyze content performance, identify funnel gaps, and optimize strategies for awareness and conversion.
• Communicate campaign plans and results to stakeholders across the organization.

Requirements

• 5+ years of content marketing experience in a B2B technology or hospitality company.
• Proven track record of measuring content effectiveness throughout the marketing funnel.
• Experience delivering content strategies and campaigns in the European region across multiple languages.
• Proficiency with data analysis tools like Google Analytics and various SEO/content analysis platforms.
• Strong project management skills with the ability to handle multiple deadlines.
• Excellent English communication skills (written and verbal).

Culture & Benefits

• Stock options and unlimited PTO.
• Private health insurance.
• Collaborative, diverse, and inclusive global team environment.
• Focus on core values: Care, Trust, Curiosity, and Innovation.

Hiring process

• Video conversation with the Recruiting team.
• Interview with the Director of Demand Generation.
• Take-home assignment and panel presentation.
• Final interview with the Vice President of Marketing.