Head Of Activation (Fintech)

TL;DR

Head of Activation (Fintech): Developing and overseeing comprehensive offline activation plans and brand-communication strategies with an accent on in-store branding, event management, and partnership acquisition. Focus on driving business metrics through strategic resource allocation, performance analysis, and the implementation of standardized operational procedures.

Location: Must be based in Central Jakarta, Indonesia

Company

hirify.global is a fintech company focused on providing financial solutions and enhancing brand visibility through strategic marketing initiatives.

What you will do

• Develop and oversee activation plans, events, and offline promotions aligned with brand strategy.
• Collaborate with internal and external partners to execute in-store branding and visibility initiatives.
• Lead partnership acquisition, business proposal creation, and impact measurement for stakeholders.
• Manage project timelines and the sustainability of offline marketing plans.
• Execute standardized offline channel experiences across various touchpoints to maximize conversions.
• Monitor campaign performance, analyze ROI, and manage the activation budget for cost efficiency.

Requirements

• 8+ years of experience in marketing, specifically in offline events, branding, and marketing communications.
• Proven experience in leading a team and managing budgets.
• Strong proficiency in creating high-level reports, presentations, and documentation.
• Strategic planning and analytical skills.
• Proficient in English.
• Background in fintech is considered a plus.