Performance Media Specialist (Fintech)

TL;DR

Performance Media Specialist (Fintech): Managing and optimizing digital marketing campaigns across multiple paid channels to drive customer acquisition with an accent on media buying strategies and budget ROI. Focus on data-driven optimization, cross-functional collaboration with Product and Data teams, and scaling acquisition channels.

Location: Central Jakarta, Indonesia (Onsite)

Company

hirify.global is a fintech group providing financial services and products.

What you will do

• Lead and develop the Digital Performance team managing all paid marketing channels.
• Design and implement media buying strategies to support customer acquisition and growth.
• Manage the digital marketing budget with a focus on cost efficiency, ROI, and business targets.
• Collaborate with Marketing, CRM, Product, and IT teams to ensure a seamless customer journey.
• Conduct data analysis, customer segmentation, and routine A/B testing to improve campaign effectiveness.
• Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X.

Requirements

• 6+ years of experience in Performance Marketing roles focusing on Google, Meta, TikTok, and Programmatic platforms.
• Must be based in Central Jakarta, Indonesia.
• Certification in Google Ads or Meta Advertising.
• Bachelor's degree in a quantitative analytical discipline (Computer Science, Engineering, Mathematics, or Statistics).
• Strong numerical skills and proficiency in Excel, Google Sheets, and SQL.
• Experience with monitoring tools such as Appsflyer and Firebase.

Culture & Benefits

• Opportunity to work in a creative and collaborative environment.
• Lead and direct a specialized performance team within a fintech ecosystem.