Senior Strategic Planner (Marketing)

TL;DR

Senior Strategic Planner (Marketing): Developing and implementing best-in-class brand and campaign strategies across the consumer journey with an accent on data-driven insights and multi-channel touchpoints. Focus on creating strategic deliverables such as personas, digital ecosystems, and content strategies to drive growth for blue-chip clients.

Location: Bangkok, Thailand (Hybrid - average 4 days a week in office)

Company

hirify.global is a leading creative company part of WPP, specializing in brand experience, customer experience, and commerce for global blue-chip clients.

What you will do

• Develop and implement brand and campaign strategies aligned with business goals across the entire consumer journey.
• Leverage primary and secondary data to generate strategic recommendations for paid, owned, and earned channels.
• Create key strategic deliverables including Brand building, Personas, Creative Briefing, and Digital Ecosystems.
• Collaborate closely with creative teams to develop effective, award-winning work.
• Lead strategy for business development pitches and proposals to secure new accounts.
• Manage client satisfaction through regular strategic reviews and performance updates.

Requirements

• At least 5 years of experience in a modern marketing environment.
• Strong foundation in marketing, branding, and communication.
• Experience with analytics tools such as GWI, Social Listening, Search Trends, Euromonitor, and WARC.
• Deep understanding of digital ecosystems, including social, search, mobile, and influencer marketing.
• Proven success in managing client relationships and business development.
• Must be based in Bangkok, Thailand to support the hybrid office model.

Culture & Benefits

• Hybrid work approach fostering creativity and collaboration with an average of 4 days in-office.
• Opportunity to work with world-renowned blue-chip partners like Microsoft, Coca-Cola, and Ford.
• Culture of skill-sharing, mentoring, and continuous professional evolution.
• Inclusive work environment committed to equal opportunity and respect for all employees.