Lead UA Manager (Meta)

TL;DR

Lead UA Manager (Meta Ads): Building and scaling paid acquisition strategies for B2C subscription products with an accent on Meta Ads, web funnels, and paywall conversions. Focus on optimizing CPA/ROAS, validating growth hypotheses, and improving unit economics through data-driven cohort analysis.

Location: Fully remote or from the office

Company

hirify.global is an international company focused on launching and scaling B2C subscription products.

What you will do

• Own the full performance acquisition funnel on Meta, from strategy and launch to optimization and scaling.
• Launch and optimize campaigns focused on web funnels, quiz flows, and paywall conversion to hit target CPA and spend goals.
• Develop and validate new acquisition hypotheses, creatives, and scaling mechanics to improve unit economics.
• Collaborate with Analytics and Growth teams using cohort analysis, LTV modeling, and post-click metrics.
• Work with the Creative Factory on test plans and performance insights to scale best-performing hypotheses.
• Identify growth opportunities and make fast, data-driven decisions based on performance metrics.

Requirements

• 3+ years of hands-on experience with Meta Ads managing monthly budgets of $500K+.
• Proven experience with B2C subscription products and web-to-paywall funnels.
• Expertise in optimizing CPA, ROAS, and conversion funnels across all stages.
• Strong analytical skills in attribution, funnel analysis, and cohort thinking.
• Ability to operate both strategically and hands-on with a strong ownership mindset.
• Experience building and managing testing frameworks and experimentation processes.

Nice to have

• Previous experience setting up UA functions from scratch.
• Background in other paid channels, such as TikTok.
• Interest in AI-powered creative production and automation tools.

Culture & Benefits

• Work with large budgets and technically complex tasks in an international environment.
• Competitive compensation package with regular performance reviews.
• Flexible schedule and respect for work-life balance, including vacation and sick days.
• Corporate events, gifts, and additional medical insurance.
• Compensation for professional training and conferences.
• Company-paid lunches and snacks for employees working from the office.