Senior Data Analyst (Marketing)

TL;DR

Senior Data Analyst (Marketing): Analyzing marketing investments and incrementality across global channels with an accent on budget optimization and experimentation. Focus on designing data-driven playbooks, conducting A/B tests, and collaborating with cross-functional teams to drive marketing performance at scale.

Location: Tallinn, Estonia

Company

hirify.global is a fast-growing European tech company serving over 200 million customers across 50+ countries with a mission to make cities for people, not cars.

What you will do

• Conduct in-depth analyses of marketing investments to recommend optimal budget allocations across channels and markets.
• Develop incrementality testing roadmaps for paid and owned channels across Rider and Driver user types.
• Design data-driven operational playbooks and strategic frameworks to improve marketing performance.
• Collaborate with marketing managers to independently design and analyze A/B tests for communication initiatives.
• Work closely with business management teams and industry partners like Google, Meta, and TikTok.

Requirements

• Bachelor’s or Master’s degree in a quantitative discipline such as Mathematics, Economics, or Computer Science.
• 2–4 years of experience working with large volumes of data and solving real-world analytical problems.
• 1–2 years of experience owning and driving analytical projects with cross-functional teams.
• Strong SQL skills and solid proficiency in Python or R.
• Proficiency in at least one BI tool with a strong eye for data visualization.
• Solid understanding of statistics, A/B testing, and experimentation methodologies.

Culture & Benefits

• Opportunity to work on high-impact growth marketing problems at a global scale.
• Inclusive work environment that values diversity and integrity.
• Expectation to leverage AI tools to improve efficiency and smart working.
• Collaborative culture focused on data-driven decision-making.