Associate Creative Director, Copy (CPG)

TL;DR

Associate Creative Director, Copy (CPG): Leading the conceptualization and execution of integrated, social-first campaigns for global Consumer Packaged Goods brands with an accent on strategic storytelling and cultural relevance. Focus on driving brand growth through breakthrough creative vision, mentoring junior teams, and delivering award-winning multi-channel content.

Location: Hybrid in New York, NY (average of four days a week in office)

Salary: $75,000 — $180,000 USD

Company

hirify.global is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands for blue-chip global partners.

What you will do

• Lead the conceptualization and development of integrated "big ideas" and strategic campaigns within the CPG landscape.
• Oversee multi-channel creative execution across digital, social, video, print, OOH, and experiential touchpoints.
• Create highly engaging, culturally relevant, and social-first content based on deep platform insights.
• Craft and champion persuasive, distinctive copy and brand voices across all consumer touchpoints.
• Present and sell creative visions to senior clients and internal stakeholders.
• Mentor junior creatives and foster a high-performing, collaborative team environment.

Requirements

• 6-8+ years of professional experience in a leading advertising agency or in-house creative department.
• Significant expertise in Consumer Packaged Goods (CPG).
• A standout portfolio demonstrating conceptual mastery and award-winning CPG campaigns.
• Proven ability to lead social media strategies across platforms like Instagram, TikTok, and YouTube.
• Bachelor's degree in Advertising, Marketing, Journalism, or a related field.
• Must be based in New York, NY to accommodate the hybrid work model.

Nice to have

• Direct experience leading work for Skin and Beauty brands.
• Industry awards such as Clios, One Show, D&AD, Cannes Lions, or Effies.
• Experience with emerging technologies and interactive media.

Culture & Benefits

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar up to 5% of salary contribution).
• Variety of paid time off offerings focused on life balance and wellness.
• Growth-oriented environment with training opportunities through hirify.global and WPP.
• Inclusive community culture that empowers creative bravery.